The last time we saw a movie was February 15 and that was Unofficially Yours in SM Manila, though I watched The Lorax last Saturday in IMAX at SM North EDSA, it was for free and tickets are still issued then. Yesterday we watched Mirror, Mirror in SM Manila. Upon purchasing the tickets at the ticket booth, the lady handed over this card that comes with an official receipt (I was not able to take a picture of the O.R). The card works like a LRT/MRT Card that needs to be inserted in a machine (again I was not able to take a picture) so you can enter as explained by the movie ticket seller.
At the back of the card are the Rules and Regulations about the card and at the cinemas. I think its SM Cinema's one way of going green. Instead of printing two tickets, one for the movie goer and one for SM, they now opt to use this plastic card called Cineacess Card. Good job SM Cinema!
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