Piolo
Pascual finally allowed Iñigo to join him into the limelight as a brand ambassador for Sun Life of Canada (Philippines), Inc.They will lead Sun Life’s new Brighter
Life campaign that promotes the importance of raising a financially
prepared generation.
Piolo confirmed this, saying that he and Inigo’s mother try
their best to teach him early on about handling money. “We’re very lucky
because Iñigo understands the value of hard work, and is also, by nature, a
humble and kind person. We complement this by being good role models to him,”
he said.
The
new campaign for Sun Life is the first time that the father and son are doing a
major project together. “Sun Life is family to Iñigo and me, and we have a
long-term plan with them,” Piolo said. “This campaign echoes what I personally
want for my son – to protect the future of the next generation.”
About Sun Life:
Sun
Life of Canada (Philippines), Inc. is a member of the Sun Life Financial group
of companies, a leading international
financial services organization providing a diverse range of protection and
wealth products and services to individuals and corporate customers. Sun Life
Financial and its partners have operations in key markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong Kong, the
Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam,
Malaysia and Bermuda. As of March 31, 2013, the Sun Life Financial group of
companies had total assets under management of $670 billion. For more
information, visit www.sunlife.com.
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